1000 demo submissions
150,000 games played
Mastermind behind the Track and Build project, the Iconic German spirit brand seeks to unite the worlds of music and video games for an exciting and innovative initiative.
The world's leading music supplier for YouTube content creators with over 22million subscribers.
Streamlined demo submissions & music sourcing platform witha large community of artists.
You may recognise Koven from their work with other gaming titles such as Rocket League and Driveclub.
With tens of millions of streams on their music to date, their popularity with music and gaming fans alike is beyond doubt.
We leveraged the combined complimentary expertise of multiple partners to ensure a truly unique collaboration that was guaranteed to get plenty of attention.
From the content created around the activation itself, to our distribution channels such as NoCopyrightSounds (22.8m subscribers), we were sure to make a lot of noise.
JANUARY 2019 - JULY 2019
Search began for talented music producer / performing artist via Label Radar.
Commenced search for game developer in need of a unique music soundtrack for their gaming title via Mimram.
The winning track was chosen and co-produced by Koven,released commercial lyon NCS, and featured in the winning gaming title.
To light the fire, Mimram arranged several articles to go out in aming press about the contest.
An official music video was created to promote the song and video game through a meaningful piece of hero content.
A behind the scenes video was used to educate fans on the opportunity for subsequent years. This also helped build hype for the official music video release whilst also increasing fans' attachment to the song and process itself.
Total Youtube Views:
We are currently lining up options for the next Track and Build initiative, following the great success of the first campaign. If you would like to discuss getting involved, please use the contact information below.